Oftentimes, a Public Relations Firm or Publicist is hired by a firm to make sure the right message gets out there – and of course to get some free publicity.
There are many that practice PR – merely thinking that a press release is enough. I am here to say that -when a PR campaign is not fully explored – and the hope for short term supersedes the long term brand value, there could be problems – maybe even lawsuits.
Take for example the recent case – between Rapper 50 Cent aka Curtis Jackson and Yum Brands’ (Taco Bell). For those that might not know, they are currently involved in a lawsuit –
Here’s what happened:
Taco Bell puts out a press release (open letter) over the wires and in it, they request 50 cent to drive to one of their chains, rap his order and then change his name to 79, 89 or 99 Cent, just for the day. In turn, the Yum Brands chain would donate $10,000 to the charity of his choice. –
“Fiddy” then claims he had not been consulted by the marketer and so files a lawsuit.
As the drama continues, Mr. Jackson’s Lawyer, Peter Raymond of Reed Smith, explains that his client gets good money for endorsements and when he decides to support something, he likes to control it pretty closely. The basis for the lawsuit was that the Press Release made it appear that Taco Bell had consent for a co-promotion as well as trademark infringement.
So, is this case for the dawgs? Aye, CHIHUAHUA, we’ll find out soon enough…..